Business Brief Form Name Tagline Website URL Industry / Niche Business Description Products & Services Year Founded Key Decision Makers Competitors (Top 3) Current Website Traffic Social Media Accounts What social media account are being used consistently Goals (Next 12 Months) Challenges Where is most of the business generated Brand Keywords (3–5 Words) Mission Vision Audience Description Pain Points Brand Difference Brand Voice (How should it sound?) Brand Voice Style Professional Friendly High-Energy Calm / Soothing Inspirational Humorous Luxury / Premium Bold / Assertive Conversational Educational Warm / Caring Corporate / Formal Fonts Used Colors Used Logo Brand Guidelines Mood Board / References Send
